Digital Marketing is the lifeblood of every business, and it’s bound to gain more importance with the increasing trend of brands setting their retailers online.
These days, no business can survive without digital marketing. If you’re the adventurous sort, you can step into this ‘puddle’ yourself. See how long your brand will last, against the fierce competition. When you don’t have a solid online promotions campaign in place. Not long, I’d wager. Because I should know this. Like the back of my hand – based on my experience in marketing the Frontier internet service. Along with many other ISP projects that are currently raking in millions in monthly profits. True story.
If you’re new to the field, digital marketing can seem like a daunting thing. But no worries. That’s how everyone comes to regard it in the beginning. Once you gain a basic understanding of its premise, however, it becomes plain sailing. And that’s what I hope to do for you first – as I flesh out this blog post.
Afterward, I’ll introduce you to the 5 best digital marketing utilities that you need to experiment with.
Today – and while you still can!
At the very outset, however, I’d like to give you a piece of advice. And that is to not become complacent. Laziness, in the digital promotions realm, is treason. Against your own best interests, or those of the company that hired you.
And there is a good reason why I choose to use such strong vocabulary here.
Because online trends literally take seconds to make and break. An ad making strategy or technique that may be considered pretty cool today may soon become cliché. It totally depends on a range of external factors. Things that you can’t control, like:
- Celebrity Endorsements/Rejections
- Original Styles Emergence
- Money-saving Potential of Particular Templates
Because Website Design Counts For a Lot
Please understand that these points relate to website design. A website is the ‘face’ of any brand nowadays. And so for companies, it is always best to switch to the design templates in fashion. Otherwise, they risk losing their customers to their rivals. For such ‘seemingly petty’ things as their competitor offering a more appealing website interface. More easily worded content. And speedier page loading times!
Many of these issues also have a strong bearing on a website’s search ranking. Or the SERP (search engine results page) placement of its URL. This is the part where SEO (Search Engine Optimization) comes into the picture.
So long story short…you need to be quick about your business!
Five Digital Marketing Utilities That You Need
In this section, I’ve listed five of the best digital marketing tools that you need to get in your arsenal. These programs will help you to promote your brand far & beyond on the internet. And what’s more, some of them provide an all-in-one solution for all aspects of online promotions.
Tools for Social Media Marketing, SEO, and paid SEM (Search Engine Marketing). So you don’t have to jump ship from one software to another.
My Top 5 are as follows:
- Google Analytics
I’ve elaborated on the general features of each of these tools below.
One thing’s for sure: Even one of these digital bad boys can increase your earnings by a noticeable margin.
So as a digital marketer, you’d be advised to not lose sight of any of them
In the last decade, email marketing has grown by many leaps & bounds. Today, many businesses consider it indispensable to their operations. Because it’s easy to carry out. And it promises a great deal of return – when it connects with the right audience.
MailChimp comes free for a pretty decent number of emails, which can help to fetch in a lot of initial revenue. It’s paid packages, for the time when your business scales, are also pretty reasonable.
Although the internet is flooded with a huge number of email marketing apps, you have to be cautious. Because not all that glitters is gold!
With HubSpot, all your digital marketing needs are fully attended to.
Because the program has got it all. It caters to every stage of the marketing funnel.
HubSpot allows you to manage your:
- CTAs (Call to Actions)
- Social Media
And so much more!
With a user-friendly interface to boot.
Trello is particularly suitable for content writers and editors in company marketing teams. Who needs a platform to collaborate efficiently – and in real-time.
The program organizes tabs into public and private spaces. This allows an entire organization to be on it. But some employees will be barred from accessing company material that is not meant for them.
I have personally used it to get blog reviews from experienced editors. These come in very handy to lend the blog a wholesome picture.
Google Analytics & KISSmetrics
These are analytical tracking tools like no other. What they do is that they allow you to minutely follow every stage of the consumer journey. From the initial outreach point when he (or she) may have first heard about the brand. To the final conversion point, when the actual sale took place.
This knowledge allows businesses to refine those customer outreach & conversion areas that lure in the most people. And to shift expenditure from those which generate the least consumer interest.
In one of my contractual engagements in 2010, I worked on analyzing the Frontier Bundles project. During that period, I made heavy use of the above-mentioned tracking software. With the result that I was able to increase profit yields by a factor of 42 percent. This is an impressive figure – which you’re sure to understand if you hail from the marketing community.