You may find Twitter very trendy and Pinterest flashy. But know that old-school marketing via emails still has no comparison. Take our word for that. When it comes to sales and effective customer interaction, emailing is the best strategy. That’s because you are emailing to a list of people who are eager to receive your content. They have opted to have it. Therefore, you have their attention. You just have to be a little more creative with your emails. The customers are primed already and are ready to follow whatever you send their way. Just like when a customer is ready to take a subscription to one of the Xfinity Internet plans, they would be willing to read any informative material emailed to him.
Optimizing your emailing marketing campaign is very important. Don’t miss out on any potential sales due to your failure in optimizing your emails.
7 Effective Tips to Improve your Marketing Campaigns
Following are some highly effective tips to boost your email marketing:
- Incorporate Newsletter Service
- Don’t Underestimate the Power of Subject Lines
- Personalizing your Message
- Segmenting Your Emails
- Minimize Text Volume and Optimize More Calls to Action
- Work on Visually Engaging Campaigns
- Provide Ways for Social Sharing
Let’s discuss them.
Incorporate Newsletter Service
You need a newsletter service, essentially! It would be a great disservice to yourself if you haven’t signed up to a service provider for email marketing. AWeber and MailChimp are good examples. They help you create engaging and beautiful emails. They help you make mobile-optimized emails too, which is a very important factor. Why? Because around 40% of users use their smartphones to access their emails.
Moreover, you can manage your email lists with it. You can integrate sign-ups and forms on your site and effectively track your emailing analytics.
Don’t Underestimate the Power of Subject Lines
According to a survey, 33% of the email recipients open their emails only if they find the subject lines catchy enough. Focus on making your subject lines enlightening and concise at the same time. Give your reader a reason to click open your emails. It’s not an easy task. You’ll have to be creative with it. Try writing many lines around the same subject. Then analyze which one of them is more crisp and catchy.
Personalizing your Message
While readers understand that being part of the email campaign means the same email is sent to many individuals. Still, they wouldn’t like the concept of being just another a name on the mailing list. Therefore, you will need to add an extra bit to the emails. While collecting lists, harvest as much information as you can. Such as their personal interests, social media info, age group, and other things. Just make sure these fields are optional. Because if you make them mandatory, many people will leave the page. You certainly don’t want that!
Incorporating personal information will make emails more engaging. For instance, addressing as ‘Dear Lark’ is bound to gain more attention than ‘Dear Customer’. Such tiny personalizing details encourage follow-through and engagement!
Segmenting Your Emails
Segmenting your emails according to niche client groups is a good idea. This will further help you in personalizing your email content because of the similar interests. Email-marketing services further ease up this listing for you. They help you create groups based on gender, location, past purchases, and other information. The goal is to provide relevant information and give them updates, which resonate with their interests.
Minimize Text Volume and Optimize More Calls to Action
Usually, customers are willing to spend very little time reading marketing emails. They will open it, give it a quick scan and then decide quickly whether they want to delete it or click through. Therefore, you need to work creatively on making your email brief, enlightening, and to the point. Long chunks of text will put them off. Use short sentences.
Last but not least, incorporate more calls to action so that they know what they have to do next.
Work on Visually Engaging Campaigns
Generally, people prefer emails in HTML, optimized with photos, styles, and custom fonts. Therefore, you need to incorporate more visual content (images, videos) to make your readers stick around. Try to put more visuals and let them tell the story. Avoid incorporating monotonous texts.
Provide Ways for Social Sharing
Needless to say, the popularity of social media cannot be ignored in this age. You need to provide means to your readers to share your content on their social media pages. If they really like your email, they should be able to share it on different social media forums. For instance, if Optimum sends a newsletter about an online exclusive, discounted Optimum Internet price. The readers would want to share it with their friends. Those social sharing buttons would help them do so!