Business owners try to use all sorts of tricks to acquire and attractive interface that stands out from its competitors. Sometimes while doing so they forget to address the most important factor of user experience which has a direct bearing on the popularity of the website. Let’s say a Canadian clothing manufactures wishes to get an interface for targeting prospective clients in the country. A firm known for website design in Vancouver is engaged for the purpose which employs the best industry practices along with incorporating local elements in the design. This helps the garment company to improve its sales and generate increased profits. Let’s take a look at the top tactics used by the firm known for responsive website development in Vancouver while creating the website.
1. Employ Visual Hierarchy In The Design
Visual hierarchy is the order in which elements of a website are placed according to their importance. Experts identify the objective of the web page before employing the tactic to decide the dimensions, color, and typography of the different elements. They then position important components towards the top of the page and also use bold fonts or colors to draw the attention of the visitors towards them. One of the most vital design aspects, it helps in guiding users to the desired locations of a website.
2. Create An Easy Navigation Structure
One of the biggest reasons for high bounce rates of websites is poor navigation plan. A website with orderly and intuitive guiding structure will be easily traversed by most visitors who will then spend more time exploring it. Best designers limit the number of navigation options and place only the essential ones in easily visible locations. They also include a search box in Interfaces with a large amount of content besides placing the key navigation options in the footer.
3. Always Keep Mobile-friendliness In Mind
With the majority of traffic coming from smart devices, responsive web design has become mandatory for providing a wholesome user experience. This will ensure that a page will be rendered perfectly irrespective of the screen size of the device being used. Enabling visitors to explore the website easily, it is helpful in improving the traffic as well as the conversion rate. It also helps in reducing the cost of development as only a single interface can cater to all sorts of users.
4. Colors Are Used As A Guiding Tool
The Canadian garment manufacturer saw a rise in registered users on its website when the firm known for website design in Vancouver used colors strategically to guide people towards the call to actions. It contrasted the color of the call to action tabs with the background. The shade of the button text was chosen to contrast with the button color itself. This made the call to actions stand out from other elements of the web page. The agency also used action colors like red and green to encourage visitors to click them.
5. Use The White Space Intelligently
The blank white space around the design of a web page is seen by most people especially clients as a wastage. They feel that every available area must be filled with some element to drive marketing efforts. What they do not understand is that the white space improves the readability of the content and help focuses a viewer’s attention on it. The best designers maintain a balance between the user and the blank space to effectively communicate the message to visitors.
6. Placing Call To Actions At The Bottom
Most professionals pay a lot of attention to designing call to action buttons using color scheme and typography to increase their attractiveness. All the hard work that went into their creation will be rendered useless if no thought is given to their placement. Most of the time these tabs are located in the upper part of the page because it is instantly visible to a person accessing the website. This does not mean that he/she is ready to make a decision. Call to actions must be included in the bottom part of the interface where chances of a user clicking them increase as he/she would be influenced by the content in the middle.
7. Choose And Place Images Carefully
Images are a vital element of any design and their selection and placement require thoughtful planning. The best professionals avoid using stock photographs as it makes the website look generic and does not arouse trust among visitors. In order to effectively communicate the branding message, the client’s own images must be used. These visual devices must be selected to support the textual content and to provide variety to a visitor.
8. Never Put Social Icons In The Header
Amateurs make the mistake of placing social media icons in the website header and experts always insert them in the footer. The reason behind this is to avoid giving users a chance to navigate away from the website before they have spent a considerable amount of time exploring it. All links to social media networks must be provided at the bottom of the page so that visitors have to scroll down to reach them.
9. Refrain From Using Carousel Or Rotating Sliders
Carousel and rotating sliders are undoubtedly attractive elements but they can also prove to be a hindrance in effectively communicating the branding message. Chances of users reading only the first slide and ignoring others increase which will ultimately affect the conversion rate. Experienced professionals advise using a hero image with a suitable call to action or stacking the slides so that viewers can see each one by scrolling.
The firm known for website design in Vancouver by using these effective tactics created an attractive and productive interface for the Canadian garment business which helped it augment its user base and increase revenue generation.