According to www.techcrunch.com, there are almost twenty-five million businesses on Instagram. There was a time when your smartphone could not be doubled as a camera and photographs were not a thing at all. People have undoubtedly come a long way and most of the social interactions nowadays are mixed with a number of unique visuals. The impact of this visual content on social networking platforms is probably visible mostly on Instagram. A number of brands are scrambling to find out how they can use Instagram to reap the benefits of their business. If you want to know the significant benefits that Instagram has for your business, you can consider reading the list of the benefits that have been mentioned below.
Connecting with the customers across a number of channels
When you use Instagram, you can connect with a number of customers from various channels and this also helps in increasing the cross-channel engagement. This is done best by displaying your pictures from the Instagram account on the business website. When you see that a customer browses the site, chances are that they do not follow you on Instagram. But as soon as they see all the beautiful and unique pictures, they will immediately connect with your Instagram account.
Reusing the marketing materials
You must already have heard the phrase that says that you need to work smart, instead of working hard. Everyone has a time crunch but making use of the Instagram photos for the marketing plan of your e-commerce site helps you to work in a smart manner instead of having to work hard. You will need a unique marketing strategy and repurposing the photos across the different social media channels and leveraging these photos as the marketing images on the website is a great idea. This helps in saving the trouble of creating more content. You can get real Instagram followers using intelligent marketing strategies.
Building a community which is going to come back
An important benefit that you need to be aware of is that making use of the Instagram pictures drives in traffic that is super engaged. Instagram is capable of driving engaged traffic in comparison to the other social networking sites like Facebook, Twitter, LinkedIn, or Pinterest. This is how Instagram allows you to engage with the audience easily on any social platform as well. The chances of bringing the customers for the repeat purchases also increase with the help of Instagram.
Using photos from the customers and boosting the process of marketing
You will find your customers who constantly create and share images. By taking permission from them, you have the option of using few of their images for marketing your brand. Most of the reputed brands make use of the Instagram photos of their customers for promotion and engagement among the entire community. This helps to improve the visual marketing on Instagram.
Once you know these benefits, it will be easy for you to start improving your marketing strategies as well. It is high time that you bring your brand on Instagram and do everything possible to make your business succeed.