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Tag: Marketing Strategy

Engage Millennials In Your Digital Marketing Strategy in 5 Steps

Engage Millennials In Your Digital Marketing Strategy in 5 Steps

Marketing
Millennials are such a key target for digital marketing campaigns. They’re the generation that’s tech-savvy, well-informed, and have grown up in the social media world. It means that if you’ve been sleeping on millennials while running a digital marketing campaign, you’ve been leaving money on the table. Millennials are not only the digital natives of our society, but this generation also has a larger population (87.5M) compared to Generation X (83.7M) and Baby Boomers (66.4M) in the U.S. alone. With a massive community, they’re the generation that has the most purchasing power of any other ages, making them a potent option for brands wishing to boost online visibility and revenue. As millennials continue to dominate the digital marketplace, brands must understand how this generatio...