The Best Social Media Platforms and Strategies to Build Your Brand

Whether you’re an experienced social media marketer, or an online personality looking to grow your brand, maximizing your follower count is a common goal. Every social media platform has the potential to help you gain more followers, but which one is the right one for you? 

You don’t have to invest in every single website to increase your reach. Each platform offers different services, features, and demographics. If you wanna go with website then you could promote it also on the Social media platforms which would give you a rise in traffic. Read how to increase your website traffic with the help of Social media platforms and go for it.

Let’s dive into the best social media sites to attract and earn followers. Take a look and find out which type will fit best with your goals and your content creation methods. 

Tik Tok logo in Mobile
Image by Kon Karampelas from Pixabay


Filming is a form of art that we use to express ourselves. This couldn’t be more true when talking about TikTok. This social platform focuses on video-sharing and is typically used to create short lip-sync, dance, talent, and comedy videos. At the time of writing, TikTok has 800 million active users worldwide, with 41% of users aged between 16 and 24.

TikTok users are encouraged to share their creative expressions through their videos. It was, however, not built with simplicity in mind. It may take some time to understand what should be your TikTok video length be or how to edit. However, with practice, you can go viral and gain fans with a few simple guidelines and pay attention to trends. 

Create Original Content

TikTok rewards users for creating new content. If there’s a large influx of lip-syncing or dance videos, there’s no problem hopping on the bandwagon as long as you throw in your personal touch.  

Use Popular Music

The app gives you an entire library of songs to add to your videos. Use the latest songs and hashtags so that users have a way to discover your account. 


Want to keep your consumer base updated with quick posts and engagement? Twitter is a social media outlet that focuses on real-time, time-efficient content. It has a limited amount of characters per post, and many chances to jump on trending topics and hashtags.

While Twitter has an average of 300 million monthly users, there’s a lot of footwork that comes with gaining followers. Aside from creating an inviting profile, it takes a lot of engagement from both inside and out of the platform to attract attention. 

Twitter rewards active users in the form of reciprocating followers, replies, and retweets. As for your already established fanbase, you can expect engagement through high-quality images and videos, or short, entertaining written content. 

Twitter Fan
Image by Lars Nissen from Pixabay


Instagram is a heavily-visual photo and video sharing platform. Along with posting images and video clips, it also allows you to create Stories and live streams. Instagram is always on top of its game when it comes to keeping users interested. 

What makes the platform so attractive to influencers and brands is the interface. Your profile is the storefront and the ultimate chance to give users the everlasting first impression. 

There are many marketing tactics available to attract more followers on Instagram. Here are some examples so you can connect with prospective followers: 

  • Run giveaways, challenges, and other call-to-action methods 
  • Use relevant and popular #Hashtags and geotags to increase user discovery
  • Post consistently and build an aesthetic layout
  • Collab with others in a similar niche 
  • Use advertisements and sponsored posts

It takes time to understand the algorithm, but the versatility makes it an attractive platform for both public figures and businesses alike. With a base of over 500 million monthly users, it’s no wonder it is one of the preferred networks for social media marketing.


Owned by Google, Youtube is the second largest social media site, and the most popular video-sharing platform ever. Users watch billions of hours worth of video per day on it, and it allows them to like, comment, share, and subscribe to their favorite channels. 

Use YouTube for strategic advertisement, and YouTube SEO to grow your channel. It also facilitates plugging in alternate social media contacts if you have more than one. Whether it’s your main platform or a means to attract people onto your website or other platforms, it’s a powerful tool to incorporate into your brand strategy. 

Youtube Users
Image by Gerd Altmann from Pixabay


When it comes to social media marketing, the size or popularity of the platform doesn’t determine your brand’s exposure. Your success and follower growth will depend on which site works best for your business, what you create, and how often you engage with other users.

You may also like this: How to promote a Shopify store on Social media?